Cover Image

QR Code

Customer equity : Building and managing relationships as valuable assets

Bibliographic Details
Main Author:	Blattberg, Robert C.
Other Authors:	Getz
Format:	Book
Published:	Boston: Harvard Business school, 2001.
Subjects:	Customer relations Customer loyalty Relationship marketing Customer services -- > Marketing

Similar Items

Client relationship management : how to turn client relationship into a competitive advantage
by: Po-Chedley, David A.
Published: (2001)

Customer value investment : formula for sustained business success
by: Mahajan,Gautam
Published: (2008)

Seven power strategies for building customer loyalty
by: Timm, Paul R.
Published: (2001)

Loyalty rules! : How today's leaders build lasting relationships
by: Reichheld, Frederick F
Published: (2001)

Attracting perfect customer : The power of strategic synchronicity
by: Hall, Stacey
Published: (2001)

Emotion marketing : The Hallmark way of winning customers for life
by: Hall, Don,Jr

It's all about customers ! : the perfect way to grow your business through marketing, sales and service
by: Frazer, John-Robinson
Published: (1999)

Managing to keep the customer : How to achieve and maintain superior customer service throughout the organization
by: Desatnick, Robert L.
Published: (1987)

Managing the customer experience : turning customers into advocates
by: Smith, Shuan
Published: (2002)

Wooing customer back
by: Holmes, Mark J.
Published: (1996)

Total customer satisfaction : lessons from 50 companies with top quality customer service
by: Horovitz, Jacques
Published: (1992)

Treat your customers: thirty lessons on service and sales that I learned at my family's Diary Queen store
by: Miglani, Bob
Published: (2006)

Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations
by: Allen,Derek R.
Published: (2010)

Connecting with the customer.
Published: (1989)

Customer satisfaction : Practical tools for building important relationship
by: Scott, Dru
Published: (2000)

Attracting perfect customer : The power of strategic synchronicity
by: Brogniez, Jan
Published: (2001)

Harvard business review on customer relationship management.
Published: (2001)

Customer relationship management : A strategic imperative in the world of E business.
by: Brown, Stanky A
Published: (2000)

Total access
by: Regis, McKenna
Published: (2002)

Customer service : A practical approach
by: Harris, Elaine K.
Published: (2003)

The customer differential : the complete guide to implementing customer relationship management
by: Nykamp, Melinda
Published: (2001)

Perfect phrases for customer service : hundreds of tools, techniques and scripts for handling any situation
by: Bacal,Robert
Published: (2005)

A passion for customer.

Meeting the customer needs
by: Smith, Ian
Published: (1994)

Designing and delivering superior customer value concepts : Cases and applications
by: Weinstein, Art
Published: (1999)

The customer is usually wrong
by: Jant,Fred E.
Published: (1995)

Customer relations & rapport
by: Forde, John E
Published: (2002)

Up your service! : Strategies and action steps to delight your customers now!
by: Kaufman, Ron
Published: (2000)

Applying Sun Tzu's art of war in customer services
by: Khoo, Kheng-Hor
Published: (2002)

When customers think we don't care : ending actions that self-destruct companies, customer service and jobs
by: Buchanan, Richard W.
Published: (2002)

Customer care : how to create an effective customer focus
by: Cook, Sarah
Published: (2000)

Relationship marketing : Exploring relational strategies in marketing
by: Egan, John
Published: (2001)

Customer focus : a strategy for success
by: Langevin, Roger G.
Published: (2004)

Pengurusan khidmat pelanggan : petua dan teknik
by: Rahmat Ismail
Published: (2001)

What's the future of business? : changing the way businesses create experiences
by: Solis, Brian
Published: (2013)

Customer service training
by: Kamin, Maxine
Published: (2006)

Acquiring, processing, and deploying voice of the customer
by: Shillito, M. Larry
Published: (2001)

High powered customer service training activities
by: Lennon, Garry
Published: (2001)

Connecting with the customer : the telephone: trol or tyrant.
Published: (1989)

Upacara Pelancaran Piagam Pelanggan JPPH pada 23/4/94 [video recording].
Published: (1994)