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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000012000 |
| 005 |
20050419.0 |
| 020 |
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|a 0875847641
|
| 040 |
|
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|a INS
|
| 090 |
0 |
0 |
|a HF5415.55
|b B585 2001
|
| 100 |
1 |
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|a Blattberg, Robert C.
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| 245 |
1 |
0 |
|a Customer equity :
|b Building and managing relationships as valuable assets
|c Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
|
| 260 |
|
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|a Boston :
|b Harvard Business school ,
|c 2001
|
| 300 |
|
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|a xix :
|b 228p ;
|c 24cm.
|
| 500 |
|
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|a Includes index
|
| 650 |
0 |
0 |
|a Customer loyalty
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| 650 |
0 |
0 |
|a Customer relations
|
| 650 |
0 |
0 |
|a Customer services
|x Marketing
|
| 650 |
0 |
0 |
|a Relationship marketing
|
| 700 |
0 |
|
|a Getz
|x Gary
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| 700 |
0 |
|
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| 999 |
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|a 0000012817
|b BOOK
|c Open Shelf
|e Default branch
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