APA Citation

Blattberg, R. C., & Getz. (2001). Customer equity: Building and managing relationships as valuable assets. Boston: Harvard Business school.

Chicago Style Citation

Blattberg, Robert C., and Getz. Customer Equity: Building and Managing Relationships As Valuable Assets. Boston: Harvard Business school, 2001.

MLA Citation

Blattberg, Robert C., and Getz. Customer Equity: Building and Managing Relationships As Valuable Assets. Boston: Harvard Business school, 2001.

Warning: These citations may not always be 100% accurate.