APA (7th ed.) Citation

Blattberg, R. C., & Getz. (2001). Customer equity: Building and managing relationships as valuable assets. Harvard Business school.

Chicago Style (17th ed.) Citation

Blattberg, Robert C., and Getz. Customer Equity: Building and Managing Relationships as Valuable Assets. Boston: Harvard Business school, 2001.

MLA (9th ed.) Citation

Blattberg, Robert C., and Getz. Customer Equity: Building and Managing Relationships as Valuable Assets. Harvard Business school, 2001.