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Marketing research : Within a changing information environment

Bibliographic Details
Main Author: Hair, Joseph F.
Other Authors: Bush, Robert P ., Ortinau, David J.
Format: Book
Published: Boston: McGraw-Hill/Irwin, 2003.
Edition:2nd ed..
Subjects:
Marketing research
Description
Physical Description:xxiii: 672p; 27cm.
ISBN:0072467576

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