Hair, J. F., Bush, R. P. .., & Ortinau, D. J. (2003). Marketing research: Within a changing information environment (2nd ed.). Boston: McGraw-Hill/Irwin.
Chicago Style CitationHair, Joseph F., Robert P. Bush, and David J. Ortinau. Marketing Research: Within a Changing Information Environment. 2nd ed. Boston: McGraw-Hill/Irwin, 2003.
MLA CitationHair, Joseph F., Robert P. Bush, and David J. Ortinau. Marketing Research: Within a Changing Information Environment. 2nd ed. Boston: McGraw-Hill/Irwin, 2003.
Warning: These citations may not always be 100% accurate.