Consumer behavior and managerial decision making

Bibliographic Details
Main Author: Kardes, Frank R. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ: Prentice Hall, 2002.
Edition:Second Edition.
Subjects:
LEADER 00870cam a2200253 7i4500
001 0000011969
005 20241018090000.0
008 030828 njua eng
020 |a 0130916021  
040 |a INS 
090 0 0 |a HF5415.3   |b .K298 2002 
100 1 |a Kardes, Frank R.   |e author  
245 1 0 |a Consumer behavior and managerial decision making   |c Frank R. Kardes. 
250 |a Second Edition. 
264 1 |a Upper Saddle River, NJ:   |b Prentice Hall,   |c 2002. 
300 |a xviii, 457 pages:   |b illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behaviour  
650 0 |a Decision making  
999 |a 0000012930  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN 
999 |a 0000013517  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN