Consumer behavior and managerial decision making
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Prentice Hall,
2002.
|
| Edition: | Second Edition. |
| Subjects: |
| Physical Description: | xviii, 457 pages: illustrations; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130916021 |