APA (7th ed.) Citation

Kardes, F. R. (2002). Consumer behavior and managerial decision making (Second Edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second Edition. Upper Saddle River, NJ: Prentice Hall, 2002.

MLA (9th ed.) Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second Edition. Prentice Hall, 2002.