APA Citation

Kardes, F. R. (2002). Consumer behavior and managerial decision making (Second Edition.). Upper Saddle River, NJ: Prentice Hall.

Chicago Style Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second Edition. Upper Saddle River, NJ: Prentice Hall, 2002.

MLA Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Second Edition. Upper Saddle River, NJ: Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.