Marketing strategy : A decision-focused approach
Main Author: | |
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Other Authors: | , , |
Format: | Book |
Published: |
Boston:
Mc Graw-Hill/Irwin,
2003.
|
Edition: | 4th. |
Subjects: |
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090 | 0 | 0 | |a HF5415.13 |b W249 2003 |
100 | 0 | |a Walker | |
245 | 1 | 0 | |a Marketing strategy : |b A decision-focused approach |c Walker,Boyd,Larreche, Mullin. |
250 | |a 4th. | ||
260 | |a Boston: |b Mc Graw-Hill/Irwin, |c 2003. | ||
300 | |a xviii: |b 365p; |c 26cm. | ||
650 | 0 | 0 | |a Marketing -- |x Management |
700 | 1 | |a Boyd | |
700 | 1 | |a Larreche | |
700 | 1 | |a Mullin | |
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