Marketing strategy : A decision-focused approach
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Published: |
Boston:
Mc Graw-Hill/Irwin,
2003.
|
| Edition: | 4th. |
| Subjects: |
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| 245 | 1 | 0 | |a Marketing strategy : |b A decision-focused approach |c Walker,Boyd,Larreche, Mullin. |
| 250 | |a 4th. | ||
| 260 | |a Boston: |b Mc Graw-Hill/Irwin, |c 2003. | ||
| 300 | |a xviii: |b 365p; |c 26cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | |a Boyd | |
| 700 | 1 | |a Larreche | |
| 700 | 1 | |a Mullin | |
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