Marketing strategy : A decision-focused approach
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Published: |
Boston :
Mc Graw-Hill/Irwin ,
2003
|
| Edition: | 4th |
| Subjects: |
| Physical Description: | xviii : 365p ; 26cm. |
|---|---|
| ISBN: | 0072466707 |