APA Citation

Walker, Boyd, Larreche, & Mullin. (2003). Marketing strategy: A decision-focused approach (4th.). Boston: Mc Graw-Hill/Irwin.

Chicago Style Citation

Walker, Boyd, Larreche, and Mullin. Marketing Strategy: A Decision-focused Approach. 4th. Boston: Mc Graw-Hill/Irwin, 2003.

MLA Citation

Walker, Boyd, Larreche, and Mullin. Marketing Strategy: A Decision-focused Approach. 4th. Boston: Mc Graw-Hill/Irwin, 2003.

Warning: These citations may not always be 100% accurate.