APA Citation

Mello, S. (2002). Customer-centric product definition: The key to great product development. New York: Amacom.

Chicago Style Citation

Mello, Sheila. Customer-centric Product Definition: The Key to Great Product Development. New York: Amacom, 2002.

MLA Citation

Mello, Sheila. Customer-centric Product Definition: The Key to Great Product Development. New York: Amacom, 2002.

Warning: These citations may not always be 100% accurate.