Marketing management : analysis, planning, and control
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi:
Prentice Hall of India,
1984.
|
| Edition: | Fifth Edition. |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxi, 792 pages: illustrations; 24 cm. |
| ISBN: | 0876923546 |