Kotler, P. (1984). Marketing management: Analysis, planning, and control (Fifth Edition.). New Delhi: Prentice Hall of India.
Chicago Style CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Fifth Edition. New Delhi: Prentice Hall of India, 1984.
MLA CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Fifth Edition. New Delhi: Prentice Hall of India, 1984.
Warning: These citations may not always be 100% accurate.