Kotler, P. (1984). Marketing management: Analysis, planning, and control (Fifth Edition.). Prentice Hall of India.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Fifth Edition. New Delhi: Prentice Hall of India, 1984.
MLA (9th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Fifth Edition. Prentice Hall of India, 1984.
Warning: These citations may not always be 100% accurate.