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Services marketing :
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Services marketing : A strategic approach (International edition)
Bibliographic Details
Main Author:
Goncalves, Karen P.
Format:
Book
Published:
New Jersey:
Prentice Hall,
1998.
Subjects:
Services industries --
>
marketing
Holdings
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Description
Physical Description:
vii: 225p; 23cm.
ISBN:
0139548920
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