APA Citation

Goncalves, K. P. (1998). Services marketing: A strategic approach (International edition). New Jersey: Prentice Hall.

Chicago Style Citation

Goncalves, Karen P. Services Marketing: A Strategic Approach (International Edition). New Jersey: Prentice Hall, 1998.

MLA Citation

Goncalves, Karen P. Services Marketing: A Strategic Approach (International Edition). New Jersey: Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.