Cases in marketing : a Malaysian perspective

Bibliographic Details
Main Authors: Mohammad Saeed (Author), Zafar U. Ahmad (Author)
Format: Book
Language:English
Published: Selangor : Pearson education Malaysia 2001
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011288
005 20241010.0
008 030819 my a eng
020 |a 9839236741 (pbk) 
040 |a INS   |b eng   |e rda 
090 0 0 |a HF5415.13   |b .M7252 2001 
100 0 |a Mohammad Saeed ,   |e author 
245 1 0 |a Cases in marketing :   |b a Malaysian perspective   |c Mohammad Saeed, Zafar U. Ahmad 
264 1 |a Selangor :   |b Pearson education Malaysia   |c 2001 
300 |a 117 pages :   |b illustrations ;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Marketing   |x case studies 
700 0 |a Zafar U. Ahmad ,   |e author 
999 |a 0000010604   |b BOOK   |c Open Shelf   |e Default branch