Cases in marketing : a Malaysian perspective

Bibliographic Details
Main Author: Mohammad Saeed (Author)
Other Authors: Zafar U. Ahmad
Format: Book
Language:English
Published: Selangor: Pearson education Malaysia, 2001.
Subjects:
LEADER 00729cam a2200217 7i4500
001 0000011288
005 20241010090000.0
008 030819 my a eng
020 |a 9839236741 (pbk)  
040 |a INS 
090 0 0 |a HF5415.13   |b .M7252 2001 
100 0 |a Mohammad Saeed   |e author  
245 1 0 |a Cases in marketing :   |b a Malaysian perspective   |c Mohammad Saeed, Zafar U. Ahmad. 
264 1 |a Selangor:   |b Pearson education Malaysia,   |c 2001. 
300 |a 117 pages:   |b illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Marketing --   |x case studies  
700 0 |a Zafar U. Ahmad  
999 |a 0000010604  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN