Strategic marketing management : A means-end approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
McGraw-Hill,
2002.
|
| Subjects: |
| LEADER | 00510cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000010982 | ||
| 005 | 20050418090000.0 | ||
| 020 | |a 0071372229 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5415.13. |b P336 2002 |
| 100 | 1 | |a Parry, Mark E. | |
| 245 | 1 | 0 | |a Strategic marketing management : |b A means-end approach |c Mark E. Parry. |
| 260 | |a New York: |b McGraw-Hill, |c 2002. | ||
| 300 | |a ix: |b 275p; |c 23cm. | ||
| 650 | 0 | 0 | |a Product management |
| 650 | 0 | 0 | |a Strategic planning |
| 999 | |a 0000010199 |b BOOK |c Open Shelf |e PERPUSTAKAAN INSPEN | ||