APA (7th ed.) Citation

Parry, M. E. (2002). Strategic marketing management: A means-end approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

Parry, Mark E. Strategic Marketing Management: A Means-end Approach. New York: McGraw-Hill, 2002.

MLA (9th ed.) Citation

Parry, Mark E. Strategic Marketing Management: A Means-end Approach. McGraw-Hill, 2002.