APA Citation

Parry, M. E. (2002). Strategic marketing management: A means-end approach. New York: McGraw-Hill.

Chicago Style Citation

Parry, Mark E. Strategic Marketing Management: A Means-end Approach. New York: McGraw-Hill, 2002.

MLA Citation

Parry, Mark E. Strategic Marketing Management: A Means-end Approach. New York: McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.