Consumer behavior

Bibliographic Details
Main Author: Schiffman, Leon G.
Other Authors: Kanuk, Leslie Lazar
Format: Book
Published: Upper Saddle River, New Jersey : Prentice Hall , c2000
Edition:7 th ed.
Subjects:
Description
Item Description:Includes bibliographical references and index
Physical Description:xiii, 469 p. : ill. ; 26 cm.
ISBN:0130841293