Consumer behavior : Buying, having and being
| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
c2002.
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| Edition: | 5th ed.. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xvii, 549 p.: ill.; 26 cm. |
| ISBN: | 013091360X |