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Be your own brand : a breakthrough formula for standing out from the crowd

Bibliographic Details
Main Author:	McNally, David
Other Authors:	Speak, Karl D. , 1951-
Format:	Book
Published:	San Francisco, CA : Berrett-Koehler , 2002
Edition:	1st ed.
Subjects:	Brand name products > Miscellanea Identity (Psychology)

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