Be your own brand : a breakthrough formula for standing out from the crowd

Bibliographic Details
Main Author: McNally, David
Other Authors: Speak, Karl D. , 1951-
Format: Book
Published: San Francisco, CA : Berrett-Koehler , 2002
Edition:1st ed.
Subjects:

MARC

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245 1 0 |a Be your own brand :   |b a breakthrough formula for standing out from the crowd   |c David McNally, Karl D. Speak 
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260 |a San Francisco, CA :   |b Berrett-Koehler ,   |c 2002 
300 |a x,148p. ;   |c 24cm. 
504 |a Includes bibliographical references (p. 139) and index 
650 0 |a Brand name products   |x Miscellanea 
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