Be your own brand : a breakthrough formula for standing out from the crowd

Bibliographic Details
Main Author: McNally, David
Other Authors: Speak, Karl D.
Format: Book
Published: San Francisco, CA: Berrett-Koehler, 2002.
Edition:1st ed..
Subjects:
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090 0 0 |a BF697   |b .M36 2002 
100 1 |a McNally, David  
245 1 0 |a Be your own brand :   |b a breakthrough formula for standing out from the crowd   |c David McNally, Karl D. Speak. 
250 |a 1st ed.. 
260 |a San Francisco, CA:   |b Berrett-Koehler,   |c 2002. 
300 |a x,148p.;   |c 24cm. 
504 |a Includes bibliographical references (p. 139) and index 
650 0 |a Identity (Psychology)  
650 0 |a Brand name products --   |x Miscellanea  
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