McNally, D., & Speak, K. D. (2002). Be your own brand: A breakthrough formula for standing out from the crowd. San Francisco, CA: Berrett-Koehler.
Chicago Style CitationMcNally, David, and Karl D. Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out From the Crowd. San Francisco, CA: Berrett-Koehler, 2002.
MLA CitationMcNally, David, and Karl D. Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out From the Crowd. San Francisco, CA: Berrett-Koehler, 2002.
Warning: These citations may not always be 100% accurate.