Branding : a practical guide to planning your strategy

Bibliographic Details
Main Author: Randall, Geoffrey (Author)
Format: Book
Language:English
Published: London: Kogan Page Limited, 2000.
Edition:Second Edition.
Subjects:
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245 1 0 |a Branding :   |b a practical guide to planning your strategy   |c Geoffrey Randall. 
250 |a Second Edition. 
264 1 |a London:   |b Kogan Page Limited,   |c 2000. 
300 |a vii,184 pages:   |b illustrations;   |c 24 cm. 
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504 |a Includes bibliographical references and index 
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