APA (7th ed.) Citation

Zikmund William G. Efective marketing,Creating and keeping customers in an E-commerce world (3rd.ed.). South-Western,2002.

Chicago Style (17th ed.) Citation

Zikmund William G. Efective Marketing,Creating and Keeping Customers in an E-commerce World. 3rd.ed. Australia: South-Western,2002.

MLA (9th ed.) Citation

Zikmund William G. Efective Marketing,Creating and Keeping Customers in an E-commerce World. 3rd.ed. South-Western,2002.