Positioning : The battle for your mind
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
2001
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| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000010675 | ||
| 005 | 20050422.0 | ||
| 020 | |a 0071359168 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5827.2. |b R53 2001 |
| 100 | 1 | |a Ries, Al | |
| 245 | 1 | 0 | |a Positioning : |b The battle for your mind |c Al Ries, Jack Trout |
| 260 | |a New York : |b McGraw-Hill , |c 2001 | ||
| 300 | |a xii,246p ; |c 21cm. | ||
| 650 | 0 | 0 | |a Advertising campaigns |
| 650 | 0 | 0 | |a Positioning(advertising) |
| 700 | 1 | |a Trout, Jack | |
| 999 | |a 0000009916 |b BOOK |c Open Shelf |e Default branch | ||