Strategic market management

Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Published: New York: John Wiley and Sons, 2001.
Edition:6th.ed.
Subjects:
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040 |a INS 
090 0 0 |a HF5415.13.   |b A23 2001 
100 1 |a Aaker, David A.  
245 1 0 |a Strategic market management   |c David A. Aaker. 
250 |a 6th.ed. 
260 |a New York:   |b John Wiley and Sons,   |c 2001. 
300 |a xiv,338p;   |c 22cm. 
650 0 0 |a Marketing  
650 0 0 |a Management  
650 0 0 |a Strategic planning  
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