Strategic market management
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley and Sons ,
2001
|
| Edition: | 6th.ed |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000010653 | ||
| 005 | 20050503.0 | ||
| 020 | |a 0471415723 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5415.13. |b A23 2001 |
| 100 | 1 | |a Aaker, David A. | |
| 245 | 1 | 0 | |a Strategic market management |c David A. Aaker |
| 250 | |a 6th.ed | ||
| 260 | |a New York : |b John Wiley and Sons , |c 2001 | ||
| 300 | |a xiv,338p ; |c 22cm. | ||
| 650 | 0 | 0 | |a Management |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Strategic planning |
| 999 | |a 0000009691 |b BOOK |c Open Shelf |e Default branch | ||