Marketing : Communication, principles and practice
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London :
Rouledge ,
2002
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000010652 | ||
| 005 | 20050503.0 | ||
| 020 | |a 0415230403 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5415.123 |b V37 2002 |
| 100 | 1 | |a Varey, Richard J | |
| 245 | 1 | 0 | |a Marketing : |b Communication, principles and practice |c Richard J. Varey |
| 260 | |a London : |b Rouledge , |c 2002 | ||
| 300 | |a xxv,389p ; |c 24cm. | ||
| 650 | 0 | 0 | |a Communication in marketing |
| 999 | |a 0000009710 |b BOOK |c Open Shelf |e Default branch | ||