Lamb, C. W. (2003). Essentials of marketing (3rd.ed.). Australia: South Western.
Chicago Style CitationLamb, Charles W. Essentials of Marketing. 3rd.ed. Australia: South Western, 2003.
MLA CitationLamb, Charles W. Essentials of Marketing. 3rd.ed. Australia: South Western, 2003.
Warning: These citations may not always be 100% accurate.