Social marketing : influencing behaviors for good

Bibliographic Details
Main Author: Kotler,Philip
Other Authors: Lee,Nancy R
Format: Book
Language:English
Published: Los Angeles: Sage Publications, 2008.
Edition:3rd. ed..
Subjects:
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040 |a INS 
090 0 0 |a HF5414   |b K68 2008 
100 1 |a Kotler,Philip  
245 1 0 |a Social marketing :   |b influencing behaviors for good   |c Philip Kotler, Nancy R.Lee. 
250 |a 3rd. ed.. 
260 |a Los Angeles:   |b Sage Publications,   |c 2008. 
300 |a xii, 444p.:   |b ill.;   |c 23cm. 
500 |a Includes bibliographical and index 
650 0 |a Social marketing  
650 0 |a Behavior modification  
700 1 |a Lee,Nancy R  
999 |a 0000020437  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN