Social marketing : influencing behaviors for good

Bibliographic Details
Main Author: Kotler,Philip
Other Authors: Lee,Nancy R
Format: Book
Language:English
Published: Los Angeles: Sage Publications, 2008.
Edition:3rd. ed..
Subjects:
Description
Item Description:Includes bibliographical and index
Physical Description:xii, 444p.: ill.; 23cm.
ISBN:978141295647