Kotler,Philip, & Lee,Nancy R. (2008). Social marketing: Influencing behaviors for good (3rd. ed.). Los Angeles: Sage Publications.
Chicago Style CitationKotler,Philip, and Lee,Nancy R. Social Marketing: Influencing Behaviors for Good. 3rd. ed. Los Angeles: Sage Publications, 2008.
MLA CitationKotler,Philip, and Lee,Nancy R. Social Marketing: Influencing Behaviors for Good. 3rd. ed. Los Angeles: Sage Publications, 2008.
Warning: These citations may not always be 100% accurate.