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00928cam a2200253 7i4500 |
| 001 |
0000010355 |
| 005 |
20230127090000.0 |
| 008 |
030512 mau eng |
| 020 |
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|a 0072894822 (alk. paper)
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| 020 |
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|a 0071179089 (international ed.)
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| 040 |
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|a INS
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| 090 |
0 |
0 |
|a HF5415
|b .M378 2000
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| 100 |
1 |
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|a Perreault, William D.
|e author
|
| 245 |
1 |
0 |
|a Essentials of marketing :
|b a global-managerial approach
|c William D. Perreault, E. Jerome McCarthy.
|
| 250 |
|
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|a Eighth Edition.
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| 264 |
|
1 |
|a Boston:
|b McGraw-Hill Publishing Company,
|c 2000.
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| 300 |
|
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|a xxvii, 592, 27, 10 pages:
|b ::
|b illustrations (some colour);
|c 28 cm.
|
| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 650 |
|
0 |
|a Marketing
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| 700 |
1 |
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|a McCarthy, E. Jerome
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| 999 |
|
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|a 0000008770
|b BOOK
|c Open Shelf
|e PERPUSTAKAAN INSPEN
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| 999 |
|
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|a 0000012834
|b BOOK
|c Open Shelf
|e PERPUSTAKAAN INSPEN
|
