Essentials of marketing : a global-managerial approach
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Publishing Company
2000
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| Edition: | Eighth Edition |
| Subjects: |
| Physical Description: | xxvii, 592, 27, 10 pages : : : illustrations (some colour) ; 28 cm. |
|---|---|
| ISBN: | 0071179089 (international ed.) 0072894822 (alk. paper) |