Essentials of marketing : a global-managerial approach
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Publishing Company,
2000.
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| Edition: | Eighth Edition. |
| Subjects: |
| Physical Description: | xxvii, 592, 27, 10 pages: :: illustrations (some colour); 28 cm. |
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| ISBN: | 0072894822 (alk. paper) 0071179089 (international ed.) |