Perreault, W. D., & McCarthy, E. J. (2000). Essentials of marketing: A global-managerial approach (Eighth Edition.). Boston: McGraw-Hill Publishing Company.
Chicago Style CitationPerreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. Eighth Edition. Boston: McGraw-Hill Publishing Company, 2000.
MLA CitationPerreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. Eighth Edition. Boston: McGraw-Hill Publishing Company, 2000.
Warning: These citations may not always be 100% accurate.