Brands : A team of experts highlights the importance of branding to corporate survival
| Main Author: | |
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| Format: | Book |
| Published: |
John Wiley and Sons ,
2001
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| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000010259 | ||
| 005 | 20050414.0 | ||
| 020 | |a 0471497428 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HD69.B7 |b B738 2001 |
| 100 | 1 | |a Clive, Callow | |
| 245 | 1 | 0 | |a Brands : |b A team of experts highlights the importance of branding to corporate survival |c Callow Clive |
| 260 | |a John Wiley and Sons , |c 2001 | ||
| 300 | |a 176p ; |c 235x160mm. | ||
| 650 | 0 | 0 | |a Brands name products.Product management |
| 999 | |a 0000009147 |b BOOK |c Open Shelf |e Default branch | ||