APA Citation

McDonald, M. Marketing plans: How to prepare them, how to use them (4th ed.). Oxford: Butterworth Heinemann.

Chicago Style Citation

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Oxford: Butterworth Heinemann.

MLA Citation

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Oxford: Butterworth Heinemann.

Warning: These citations may not always be 100% accurate.