Marketing : an integrated approach

Bibliographic Details
Main Author: McDaniel, Carl D. (Author)
Format: Book
Language:English
Published: New York: Harper & Row, c1979.
Subjects:
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090 0 0 |a HF5415.1   |b .M3 1979 
100 1 |a McDaniel, Carl D.   |e author  
245 1 0 |a Marketing :   |b an integrated approach   |c Carl D. McDaniel. 
264 1 |a New York:   |b Harper & Row,   |c c1979. 
300 |a xiv, 544 pages:   |b illustrations;   |c 24 cm. 
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