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00000cam a2200000 7i4500 |
| 001 |
0000008589 |
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20241003.0 |
| 008 |
010716 nyua eng |
| 020 |
|
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|a 0060443553
|
| 040 |
|
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|a INS
|b eng
|e rda
|
| 090 |
0 |
0 |
|a HF5415.1
|b .M3 1979
|
| 100 |
1 |
|
|a McDaniel, Carl D. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing :
|b an integrated approach
|c Carl D. McDaniel
|
| 264 |
|
1 |
|a New York :
|b Harper & Row
|c c1979
|
| 300 |
|
|
|a xiv, 544 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 500 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|z United States
|
| 650 |
|
0 |
|a Marketing
|z United States
|x Case stidies
|
| 999 |
|
|
|a 0000008128
|b BOOK
|c Open Shelf
|e Default branch
|