Marketing : an integrated approach
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Harper & Row
c1979
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xiv, 544 pages : illustrations ; 24 cm. |
| ISBN: | 0060443553 |