Cover Image

Marketing : an integrated approach

Bibliographic Details
Main Author: McDaniel, Carl D. (Author)
Format: Book
Language:English
Published: New York: Harper & Row, c1979.
Subjects:
Marketing
Marketing -- > United States
Marketing -- > Case stidies -- > United States
Description
Item Description:Includes index
Physical Description:xiv, 544 pages: illustrations; 24 cm.
ISBN:0060443553

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