Corporate image management : a marketing discipline for the 21st century

Bibliographic Details
Main Author: Howard, Steven (Author)
Format: Book
Language:English
Published: Woburn, MA: Butterworth-Heinemann, 1998.
Subjects:
Description
Item Description:Includes index
Physical Description:xii, 224 pages; 23 cm.
ISBN:0750645946 (pbk)