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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary, Ghazali Jaffar, Norjaya Mohd. Yassin, Ahmad Azmi Mohd. Ariffin
Format:	Book
Published:	Petaling Jaya: Prentice Hall, 2000.
Edition:	Ed. ke 8.
Subjects:	Marketing