Marketing Management : Analysis, planning implementation and control
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey :
Prentice Hall ,
1991
|
| Edition: | 7th ed |
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000007988 | ||
| 005 | 20170104.0 | ||
| 020 | |a 0135634792 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5415.122 |b K65 1991 |
| 100 | 1 | |a Kotler, Philips | |
| 245 | 1 | 0 | |a Marketing Management : |b Analysis, planning implementation and control |c Philips Kotler |
| 250 | |a 7th ed | ||
| 260 | |a New Jersey : |b Prentice Hall , |c 1991 | ||
| 300 | |a 756p ; |c 28 cm. | ||
| 650 | 0 | 0 | |a Marketing management |
| 999 | |a 0000023525 |b BOOK |c Open Shelf |e Default branch | ||