Kotler, P. (1991). Marketing Management: Analysis, planning implementation and control (7th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philips. Marketing Management: Analysis, Planning Implementation and Control. 7th ed. New Jersey: Prentice Hall, 1991.
MLA CitationKotler, Philips. Marketing Management: Analysis, Planning Implementation and Control. 7th ed. New Jersey: Prentice Hall, 1991.
Warning: These citations may not always be 100% accurate.