Branding in Asia : The creation, development, and management of Asian brands for the global market

Bibliographic Details
Main Author: Temporal, Paul
Format: Book
Published: Singapore: John Wiley & Sons(Asia), 1999.
Subjects:
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100 1 |a Temporal, Paul  
245 1 0 |a Branding in Asia :   |b The creation, development, and management of Asian brands for the global market   |c Paul Temporal. 
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300 |a 261 p.;   |c 24 cm. 
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