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Branding in Asia : The creation, development, and management of Asian brands for the global market

Bibliographic Details
Main Author: Temporal, Paul
Format: Book
Published: Singapore: John Wiley & Sons(Asia), 1999.
Subjects:
Brand name product -- > Case studies
Marketing -- > Case Studies
Competition, International -- > Case studies
Description
Physical Description:261 p.; 24 cm.
ISBN:0471835765

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