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00000cam a2200000 7i4500 |
| 001 |
0000004631 |
| 005 |
20240930.0 |
| 008 |
200513 -ukaa eng |
| 020 |
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|a 9781292220178
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| 020 |
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|z 1292220171
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| 040 |
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|a INS
|b eng
|e rda
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| 090 |
0 |
0 |
|a HF5415
|b K68 2018
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
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| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler, Gary Armstrong with Mark Oliver Opresnik
|
| 250 |
|
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|a Seventeenth edition
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| 264 |
|
1 |
|a Harlow :
|b Pearson Education limited
|c [2018]
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| 300 |
|
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|a 734 pages :
|b illustration, color photographs ;
|c 27 cm.
|
| 500 |
|
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|a Includes index
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| 504 |
|
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|a Includes bibliographical references. Pages 675-703
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| 650 |
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0 |
|a Marketing
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| 700 |
1 |
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|a Armstrong, Gary ,
|e author
|
| 700 |
1 |
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|a Oprensik, Mark Oliver ,
|e author
|
| 999 |
|
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|a 1000003909
|b BOOK
|c Open Shelf
|e Default branch
|