Principles of marketing

Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Armstrong, Gary, Oprensik, Mark Oliver
Format: Book
Language:English
Published: Harlow: Pearson Education limited, [2018].
Edition:Seventeenth edition.
Subjects:
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005 20240930090000.0
008 200513 -ukaa eng
020 |a 9781292220178  
040 |a INS 
090 0 0 |a HF5415   |b K68 2018 
100 1 |a Kotler, Philip   |e author  
245 1 0 |a Principles of marketing   |c Philip Kotler, Gary Armstrong with Mark Oliver Opresnik. 
250 |a Seventeenth edition. 
264 1 |a Harlow:   |b Pearson Education limited,   |c [2018]. 
300 |a 734 pages:   |b illustration, color photographs;   |c 27 cm. 
500 |a Includes index 
504 |a Includes bibliographical references. Pages 675-703 
650 0 |a Marketing  
700 1 |a Armstrong, Gary  
700 1 |a Oprensik, Mark Oliver  
999 |a 1000003909  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN