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00791cam a2200229 7i4500 |
001 |
0000004631 |
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20240930090000.0 |
008 |
200513 -ukaa eng |
020 |
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|a 9781292220178
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040 |
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|a INS
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090 |
0 |
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|a HF5415
|b K68 2018
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100 |
1 |
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|a Kotler, Philip
|e author
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245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler, Gary Armstrong with Mark Oliver Opresnik.
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250 |
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|a Seventeenth edition.
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264 |
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1 |
|a Harlow:
|b Pearson Education limited,
|c [2018].
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300 |
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|a 734 pages:
|b illustration, color photographs;
|c 27 cm.
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500 |
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|a Includes index
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504 |
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|a Includes bibliographical references. Pages 675-703
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650 |
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0 |
|a Marketing
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700 |
1 |
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|a Armstrong, Gary
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700 |
1 |
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|a Oprensik, Mark Oliver
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999 |
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|a 1000003909
|b BOOK
|c Open Shelf
|e PERPUSTAKAAN INSPEN
|