Principles of marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Pearson Education limited
[2018]
|
| Edition: | Seventeenth edition |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | 734 pages : illustration, color photographs ; 27 cm. |
| Bibliography: | Includes bibliographical references. Pages 675-703 |
| ISBN: | 9781292220178 |