Description: Principles of marketing

Bibliographic Details
Main Author:	Kotler, Philip (Author)
Other Authors:	Armstrong, Gary, Oprensik, Mark Oliver
Format:	Book
Language:	English
Published:	Harlow: Pearson Education limited, [2018].
Edition:	Seventeenth edition.
Subjects:	Marketing

Description
Item Description:	Includes index
Physical Description:	734 pages: illustration, color photographs; 27 cm.
Bibliography:	Includes bibliographical references. Pages 675-703
ISBN:	9781292220178