APA (7th ed.) Citation

Kotler, P., Armstrong, G., & Oprensik, M. O. (2018). Principles of marketing (Seventeenth edition.). Pearson Education limited.

Chicago Style (17th ed.) Citation

Kotler, Philip, Gary Armstrong, and Mark Oliver Oprensik. Principles of Marketing. Seventeenth edition. Harlow: Pearson Education limited, 2018.

MLA (9th ed.) Citation

Kotler, Philip, et al. Principles of Marketing. Seventeenth edition. Pearson Education limited, 2018.