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00847cam a2200241 7i4500 |
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0000004188 |
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20240930090000.0 |
| 008 |
240710 nyua eng |
| 020 |
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|a 0471097152 (hardback)
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| 040 |
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|a INS
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| 090 |
0 |
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|a RHF5415.3
|b .P74 1982
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| 100 |
1 |
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|a Prince, Melvin
|e author
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| 245 |
1 |
0 |
|a Consumer research for management decisions
|c Melvin Prince, with the collaboration of Irene A. Silbert.
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| 264 |
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1 |
|a New York:
|b John Wiley & Sons,
|c 1982.
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| 300 |
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|a xiii, 210 pages:
|b illustrations;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Consumer --
|x Research
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| 650 |
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|a Marketing research
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| 700 |
1 |
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|a Silbert, Irene A.
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| 999 |
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|a 0000002097
|b BOOK
|c Reference
|e PERPUSTAKAAN INSPEN
|
